The Ekiti State Government has banned a planned three-day kissing marathon to set the Guinness World Record in the state. A group identified as Sugartee had scheduled July 7 for the commencement of the longest world kissing marathon in a popular amusement park in Ado, the state capital. However, in a letter addressed to the Ekiti State Hoteliers Association dated July 3, 2023, by the Ministry of Arts and Culture, the state government threatened to sanction any facility that hosted the event. 
The Director of Tourism, Adebanji Adelusi, stated in the letter that the planned event tagged ‘Kiss-a-thon’ was capable of denigrating the image of the state.