On Monday, Chelsea will show off their new home kit for the 2023/24 season, but it will be sponsor-free.
The club decided to go for a simpler design after facing criticism for their partnership with gambling company Stake, and supporters have a speculation about who might take over as the sponsor.
Chelsea have no shirt sponsor for the upcoming season after two deals fell through to replace mobile firm Three, who paid the Blues £40million-a-year for the past three seasons.
The club thought they had secured a deal with Paramount+, who sponsored Inter Milan for last season’s Champions League final, but the Premier League vetoed it.
The league officials said the deal could clash with the streaming rights holders and denied Chelsea a ‘significant sum’ of money.
The club then tried to strike a deal with betting company Stake, who have sponsored Watford and Everton before, but they backed out after fans protested against having a bookmaker as a partner.
The club are still in talks with other potential sponsors, but they won’t delay their new kit launch because of the problem, and so they will reveal it on Monday without a sponsor on the front.
Some fans might like the cleaner look – but it’s unlikely they will be able to buy the plain shirt.
Chelsea have been hinting at their new Nike kit, and some fans have a guess about who their next sponsor could be.
Chelsea shared a picture of a Game Boy on social media, leading some to wonder if the shirt could have the logo of video game giants Nintendo